Tag Archives: Marketing

Article Marketing SEO – Two Ways on How to Improve Your Website SEO Using Articles

Posted by MGP Website Designs on October 17, 2010 None comments

Using articles in improving the Search Engine Optimization (SEO) of your website is an age-old yet effective method in driving traffic to your site and eventually leading to a large volume of sales lead. The thing about article marketing is to make as much articles as possible in order for your website to be soon. On the other hand, article marketing is also a great way to promote your site.

There are a lot of ways that you can use the articles in order for your site to be visible to your market. You can use backlinks instead of relying on search engines. However, still pays to know the basic things that you must do to improve your website SEO through articles. Here are some of the ways on how you can use articles to improve your website SEO.

Keyword Density. Your articles will be visible to most search engines by means of keywords. Articles must contain 2.5% to 5% keyword density in order to be visible. Let’s take this as an example. Your website focuses on “toy dolls”. This means that every time a would-be client tries to search for the keyword “toy doll”, your articles should come up on a search engine if you use the necessary keywords.

Relevant Subjects and Content. When you are writing articles, you need to make sure that what you are writing is relevant. You also need to write on a particular niche that you have chosen. Again, if your niche is all about toy dolls, then you need to write on articles about toy dolls and not on toy cars. The thing here is that you need to write articles that have good qualities to attract readers and also gain loyal followers. Not only does this drive traffic to your site but you also gain good reputation among Search Engines.

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Top 10 Reasons to Have an Ezine

Posted by MGP Website Designs on October 14, 2010 None comments
  • Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
  • Build a relationship with the people on your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
  • Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
  • Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into “silent salespersons”– driving traffic to your website and building your lists around the clock.
  • Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
    • Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
    • If you optimize your article placements, you will not only make your website “meatier”, but you’ll also bring new traffic from the search engines.
  • Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a “Letters to the Editor” column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
  • Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
  • Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, “Get Your Own Copy of XXXXXX”, with a link to your squeeze or opt-in page is all it takes!
  • Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
  • Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

    • Make every campaign better than the last with GetResponse! Track sign-ups, click-throughs, sales, and more! Download GetResponse Now

    Video Marketing Tips

    Posted by MGP Website Designs on October 8, 2010 None comments

    Increase in Internet usage has been continuously increasing from Asia, Europe, and America to Africa. There are at least a billion Internet users as I was writing this article according to the Internet World Stats. Imagine that gigantic number of people all in one platform. This is why video marketing is becoming a popular and effective means to offer various products and services. Video marketing is simply promoting or selling a product, service, or any other cause using a video. It is like a TV ad but seen on the World Wide Web. Companies have realized its full potentials and have included it in their various marketing programs. Video marketing is very effective because of its vast potential reach at a minimal time and cost. A picture is said to worth a thousand words and what about a video, complete with sounds, eye-catching graphics and images, envision its potentials. Video marketing is very effective in catching a viewer’s attention and making him not to close your website or go to another site. People have a higher probability to remember a product or service that they saw on a video compare to the one they read on a newspaper or magazine. If you are ready for it and I mean really, really excited to make your own hold your horses. There are still some things you need to know. It may look all so simple but reading few points below can make it more successful and rewarding:

    * Make it seen
    Be sure that wherever you are going to put your video it will be seen. It is recommended to place it on your home page or in a conspicuous space so that it is easy to find. You can also put it in forums, blogs and other networking sites and be sure to put a link going to your website to increase traffic. A good video is worthless if only the Webmaster and his mom can see it!

    * Be creative
    Use slogans, images, special effects, graphics, spoofs, pet tricks, amazing feat, practical jokes and other captivating ideas and elements that are sure to draw attention. The first key point to remember is make them want to see your video and the rest will be easy.

    * Make it short
    It may be catchy; it may be interesting but a video more than 5 minutes will already bore your viewers. Make it concise but informative. Be sure to include important details on the video, anything your visitors need to know about your products. You can even put a clear label such as “Watch our 2-minute video”. This gives your visitors the idea that what they will be watching will not consume so much of their time.

    * Use sound
    Match your innovative presentations with appropriate sounds or music. This can add more spice and fun to your video. A viewer who does not appreciate the images he is seeing but may still finish the video if he enjoys the music he hears.

    Popularity: 77% [?]

    View the original article here

    Welcome to Internet Marketing.

    Posted by MGP Website Designs on October 8, 2010 None comments

    For beginners, this could be the field to wonder about each step you go ahead! Gone are the days when one used to make his mind to build business, take loan and establish a small-scale industry and then after decades, turning into a huge firm!

    Internet marketing is something that can cut-off your physical efforts and still can bless you with lots of money. There are many ways to market your products on the Internet. The world is moving towards globalization and therefore, you need to be explored across the world and not only to a particular region. Anything can be sold on the Internet right from the microchip to a giant wagon! All you need is to evaluate your product or talent and market it over the Internet.

    If you are a good writer for example, you can write articles, blogs and forums and get paid for it. Internet marketing includes pop-up windows, text advertising, ad-banners, email marketing and many more that can appear on famous websites and can generate business for you.

    Link building and search engine optimization are two of the greatest marketing tools in which, the links are posted to other websites and when a visitor clicks on that link, he or she is then directed towards your site. Search Engine Optimization is something that can bring your website up in the search engine’s results, therefore generating more traffic to your website. The greater the traffic on your websites is, the higher are the chances to sell your products and services.

    Popularity: 10% [?]

    View the original article here

    The Affiliate Marketing Revolution.

    Posted by MGP Website Designs on October 7, 2010 9 comments

    A decade or so ago, a successful online business is an impossible feat for most people. People like me who have very little technical knowledge of computers and the workings of the internet would never dream of using it as a source of additional income. Building a profitable online business is beyond my imagination.

    The internet marketing boom, however, made building an online business within the reach of most people. Marketing tools and programs that ensure the success of any online business are made available to online entrepreneurs. Along with this internet marketing craze is the affiliate marketing revolution.

    The popularity of affiliate marketing is growing day by day. Never before has the work at home opportunity been so talked and raved about. People are now using the internet to earn additional income and others are using the web as their main source of income. Affiliate marketing can be simply explained as promoting somebody else’s business in your own website in exchange for a certain percentage of the generated sale. In effect, you are a partner of the business entrepreneur and your sole responsibility is to promote his products online.

    On the part of a merchant, the most important feature of affiliate marketing is the remarkable exposure he will get just by choosing the right affiliate marketers. Promoting his products in thousands of websites is easily done at a fraction of the advertising cost if he has to do the promotion himself. Moreover, with affiliate marketing, the need for a pretty big work force and sizeable operational expenses is eliminated thus reducing investment. An affiliate program is one of the easiest ways to maximize profits. A merchant would only have to supply the link, decide on the amount of the commission and presto! Be on the way to success.

    A website owner, just like the merchant would also derive benefits from affiliate marketing. Just like a silent or passive partner, a website owner or in this case the affiliate marketer does not have to bear overhead cost nor any other cost for that matter since most affiliate programs are free. Also it is not necessary to stock the products promoted since in the event of actual sale, the customer is sent to the merchant or to the vendor of the product. To maximize earnings, the affiliate marketer can run several affiliate programs for various clients from a single website.

    The affiliate marketer’s foremost duty is to see to it that the sites are visited by potential customers and that these visitors will be turned into paying customers-meaning the visitors will be encouraged to buy. Using the pay per click program is a sure way of directing visitors to the site. Google Adwords is one of these pay per click programs that will certainly pull in visitors with their cleverly written ads.

    With the boom in the internet business, the most effective affiliate marketing technique on hand and people with high ranking websites as far as SEO is concerned, affiliate marketing can be very profitable and a good source monthly income for anybody who would wish to venture in any online business.

    Popularity: 10% [?]

    View the original article here

    Top 15 Ways to Build Your Subscriber List

    Posted by MGP Website Designs on October 7, 2010 None comments

    Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

    The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their “goldmine” because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to “mine” for gold!

    Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

    1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
    2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
    3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
    4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
    5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form to use.)
    6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
    7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
    8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out “goodies” throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
    9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to “pass it on”.
    10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
    11. Include a “Sign Up” button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
    12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
    13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more “believable” and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use “Bob K, FL”). Add a note inviting others to participate. After all, it’s free publicity!
    14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
    15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

    Email Marketing will grow your business faster than any other marketing medium!
    I use and recommend is GetResponse

    Melanie

    

    Internet Marketing Trends

    Posted by MGP Website Designs on October 6, 2010 None comments

    Online Internet marketing is always changing,  and what you think suits you now, may not be around in 6-12 months time.   As an internet marketer, you should always be up to date or at least aware of the latest market trends when they come up and use them to your advantage. Market trends are mirrored very closely with consumer trends so the impact is almost instant.  Let’s have a look at the internet marketing top market trends for 2010:

    SEO
    Search Engine Optimization, as always, is still the the top market trend to be followed. Websites that put the effort into optimization get the benefit of being ranked higher and therefore are more likely to be accessed more my targetted visitors. Content on your site must be relevant at all times.  Highly relevant and targeted content is always preferred and attracts huge traffic.

    Email marketing
    Email marketing is one field that will help your business grow. Email service providers are continuously improving their lists through the integration of social media, search engines and other services. The low cost of email marketing is also a great and cheap way to attract new customers and reinvigorate old customers. Email marketing is a top market trend for 2010 to watch!

    Video marketing
    One of the number one trends this year!. It is the next big thing in the world of internet marketing. People like to watch videos rather than just read content and video streaming is proof of action.  Video marketing is cheap, easy to access, interactive and can be shared easily.

    Paid searches
    Since search engines are the primary means of locating information – paid searches are as relevant in 2010 as they were in the previous years. The options are not limited to a few vendors – although you should choose wisely. Paid searches will get you highly qualified leads.

    There are many market trends waiting to unfold in the coming years but always remember to test new ideas before making any major investments. Knowing what the Internet Marketing top market trends for 2010 are, is a crucial move for your business.

    Tags: internet market trends, work from home

    View the original article here