The modern digital world is evolving rapidly, and it can sometimes be hard to keep up. Over the past few years, responsive website design has become a major consideration for website owners. Lawyers such as Lawyers Perth tend to receive a lot of business through their websites, so it’s important for them to make sure that their site’s are up to modern standards.
A responsive website design can also influence your branding efforts. Since branding is another crucial component of law firm digital strategy, it’s important to understand how the two are related and how you can use them to maximise your online visibility.
What Is A Responsive Website?
Let’s start simple. Basically, a responsive website is one which can adapt to the size of the device that it is being viewed on. You’ve probably noticed that a lot of websites look a lot different on different devices – what you see on your phone won’t be the same as what you see on your laptop. This is because they are responsive.
Being responsive let’s a website adapt to different screen sizes while maintaining a visually appealing and engaging design. It prevents content and images from appearing too small on mobile devices, and it makes sure that things look good at all times.
How Is Responsive Design Related To Branding?
Branding your law firm is a crucial part of carving out a niche for yourself. You might want to show your firm as professional, affordable, friendly or anything else. Branding lets you do so.
Branding involves things like making sure that your website and social media pages are professionally designed and managed, making sure that your design is consistent throughout your website and making sure that you convey a clear, consistent message.
A responsive design can help your business appear professional and well-managed. In the modern world, a website that doesn’t look good on a mobile device simply isn’t going to succeed. This will lead to a poor brand image and reputation, negatively impacting your online presence.
Responsive Design Is Also A Crucial SEO Factor
Having a mobile responsive website is very important if you want to rank well in the organic search engine results pages. Since your search engine rank can affect your brand image, it’s important to make sure that you’re ranking as high as possible. In many people’s eyes, the websites that sit at the top of the organic rankings are the best. Make yourself that website and you will find your brand image improving dramatically.
At first glance, responsive design and branding may appear to be unrelated. However, they definitely aren’t. Having a well designed, responsive website will help improve brand image and reputation of your law firm, which can in turn drive more visitors to your website and convert more of these visitors into paying clients.