When it comes to digital marketing, the options are almost endless. There are various forms of digital marketing, including things like search engine marketing (SEM), social media marketing and email marketing. However, most forms of marketing are quite expensive, and unless done right, offer little return on investment.
Email marketing is one of the better choices for established small businesses. It requires little financial outlay (except for the time required to design and write an email), and can be sent out to everyone on your mailing list. However, it can be difficult to create the perfect marketing email, especially if you don’t really know what you’re doing. This is where A/B testing can be useful.
What is A/B testing?
A/B testing is a very common method used by digital marketing professionals throughout the world to monitor and tweak the effectiveness of their marketing efforts. Basically, it involves taking two things – in this case, emails – which are almost identical except for one major difference. They are both sent out to two different subsets of your mailing list, and you can monitor the results to determine which one is the most effective. This allows you to tweak your marketing emails to make sure that you are getting the most out of them.