Websites are now clearly the most clear ‘digital handshake’ that a business can make with their customers and potential customers. But because they are still new for a lot of business owners, the focus on them isn’t as great as it could be.
And that means that many websites and businesses are making simple, but avoidable mistakes in their web design. Ironing out these errors can go a long way towards:
- Having a more effective website
- Driving more leads
- Getting more calls and appointments, and,
- Ultimately, winning more work and growing your revenue.
To show you some of the ‘quick wins’ you can get on to today, we’ve created a short checklist to work through with your own website.
Be Clear in What You Want
We once reviewed one of the best pieces of business website writing we’d ever seen. It was interesting. It was insightful. It was even funny. But it went from being a 10/10 to a 7/10 for one reason: it didn’t have a call to action.
Every business has a call to action. It might be scheduling a free quote. It might be making an appointment to talk on the phone or via video chat. Or it might be scheduling a trial. But so many pieces of website writing lack this element.