One of the best digital marketing channels from a very long time has been email marketing and even in this day and age it serves an important role in digital marketing. There is a lot that needs to be done in order to ensure an effective and successful email marketing campaign from the intricacies of the email to the emailing schedule. Here are some of the do’s and don’ts for email marketing that should be taken into consideration.
- Tracking Metrics and A/B Testing is going to be crucial for a good email marketing strategy. This is the only way you will be able to quantify how your email marketing campaign is performing. With information about the performance of your email marketing campaign, you can take note of the areas where you need to improve your strategy so that the emails you send moving forward are more effective.
- Making Opt Out options easier is definitely something you need to consider. It may not sound like the smartest thing to do but since you already are legally obligated to include an opt out option, you might as well present the option easily available. This portrays a positive image of your brand to the people in your email list. Including a selective opt out option is the best way to go about. People in your emailing list will then just get emails on offers relevant to them.
- Constantly keep educating yourself. Moving forward, technology is constantly advancing and marketing trends are evolving along with them. Keep yourself up to date on the latest trends to make sure you don’t fall behind.