With the rise of the internet and the digital revolution has come the rise of various types of digital marketing. Digital marketing refers to everything from email marketing to search engine optimisation and social media marketing. However, it is linked by two things: first, all forms of digital marketing use the internet in some way, shape or form; second, most forms of digital marketing involve the careful selection of and placement of keywords.
Keywords are words or phrases which are related to your website or business and which help potential clients find your website. For example, if you were a plumber in Perth, your top keyword might be ‘Perth plumbers’. It is very important to select the right keywords for your digital marketing efforts, otherwise you may end up missing out on a significant amount of traffic.
Consider the following when choosing the right keywords to focus your digital marketing efforts:
Make sure you use location specific keywords:
If you own some sort of localised business which works in a specific area or region, then you absolutely have to make sure that you use a variety of different localised keywords. There is on point driving people to your website if they are from a different part of the world, as the chances of them using your services in this case would be very low. Instead of only using a keyword like ‘plumber’, add a location word to it so you get keywords like ‘Perth plumber’ or ‘plumber in Perth’.
The modern online business space is extremely competitive, and it can be difficult to find a profitable niche, especially if you aren’t an experienced digital entrepreneur. Digital marketing is essential when it comes to building a strong online presence, and you should always do your best to make sure that you are using the best digital marketing techniques for your business.
However, you may find that, despite your best efforts, your marketing techniques aren’t resulting in a decent conversion rate. Sometimes all you need to do is tweak what you are doing slightly, while at other times, you may need to change it up completely.
Below are some of our top tips for refining your digital marketing techniques to increase your conversion rate:
Don’t ignore calls to action:
Sure, you might have top quality ads which are perfectly written and which contain decent visual content. However, if you don’t have a strong call to action, you won’t see the results that you want, and your conversion rate will almost certainly be lower than it could be.
Focus on including a strong call to action at the end of any marketing posts or emails, including on social media promoted posts and in marketing emails. Try out different things using A/B testing, and stick to what works.