Digital marketing is what businesses are using in this day and age to make their profits nowadays. It is a convenient way for them to reach out to their customers and potential customers through the power of the internet with so many avenues available to them to use. Among the plethora of channels available to them, email marketing is one of the oldest. In fact, modern day digital marketing started off with email marketing.
The thing is that people are under the impression that email marketing is dead/dying now with social media marketing reaching new heights. This isn’t something you can really blame on them. It actually does look like email marketing is becoming redundant because of the prospects of social media marketing.
This is why we have put together this article. You are going to understand why email marketing is not dead but in fact, alive and booming even today.
One of the main reasons why we can tell you for a fact that email marketing is nowhere near death is the massive returns it gives on investment. Among all the channels of digital marketing, this is the cheapest and provides the most value per dollar invested. According to the numbers we have here, the average return on investment in email marketing per dollar is north of $40.
That’s a 4000% return on the investment. The reason why it gives such good returns is that it helps businesses to stay right in front of their customers and provides specific opportunities to follow up and close in on lead generation. That leads to more sales. Plus it is personalized. It helps build personal connection with the customers.
One of the best digital marketing channels from a very long time has been email marketing and even in this day and age it serves an important role in digital marketing. There is a lot that needs to be done in order to ensure an effective and successful email marketing campaign from the intricacies of the email to the emailing schedule. Here are some of the do’s and don’ts for email marketing that should be taken into consideration.
- Tracking Metrics and A/B Testing is going to be crucial for a good email marketing strategy. This is the only way you will be able to quantify how your email marketing campaign is performing. With information about the performance of your email marketing campaign, you can take note of the areas where you need to improve your strategy so that the emails you send moving forward are more effective.
- Making Opt Out options easier is definitely something you need to consider. It may not sound like the smartest thing to do but since you already are legally obligated to include an opt out option, you might as well present the option easily available. This portrays a positive image of your brand to the people in your email list. Including a selective opt out option is the best way to go about. People in your emailing list will then just get emails on offers relevant to them.
- Constantly keep educating yourself. Moving forward, technology is constantly advancing and marketing trends are evolving along with them. Keep yourself up to date on the latest trends to make sure you don’t fall behind.
When it comes to digital marketing, the options are almost endless. There are various forms of digital marketing, including things like search engine marketing (SEM), social media marketing and email marketing. However, most forms of marketing are quite expensive, and unless done right, offer little return on investment.
Email marketing is one of the better choices for established small businesses. It requires little financial outlay (except for the time required to design and write an email), and can be sent out to everyone on your mailing list. However, it can be difficult to create the perfect marketing email, especially if you don’t really know what you’re doing. This is where A/B testing can be useful.
What is A/B testing?
A/B testing is a very common method used by digital marketing professionals throughout the world to monitor and tweak the effectiveness of their marketing efforts. Basically, it involves taking two things – in this case, emails – which are almost identical except for one major difference. They are both sent out to two different subsets of your mailing list, and you can monitor the results to determine which one is the most effective. This allows you to tweak your marketing emails to make sure that you are getting the most out of them.