Digital marketing is what businesses are using in this day and age to make their profits nowadays. It is a convenient way for them to reach out to their customers and potential customers through the power of the internet with so many avenues available to them to use. Among the plethora of channels available to them, email marketing is one of the oldest. In fact, modern day digital marketing started off with email marketing.
The thing is that people are under the impression that email marketing is dead/dying now with social media marketing reaching new heights. This isn’t something you can really blame on them. It actually does look like email marketing is becoming redundant because of the prospects of social media marketing.
This is why we have put together this article. You are going to understand why email marketing is not dead but in fact, alive and booming even today.
One of the main reasons why we can tell you for a fact that email marketing is nowhere near death is the massive returns it gives on investment. Among all the channels of digital marketing, this is the cheapest and provides the most value per dollar invested. According to the numbers we have here, the average return on investment in email marketing per dollar is north of $40.
That’s a 4000% return on the investment. The reason why it gives such good returns is that it helps businesses to stay right in front of their customers and provides specific opportunities to follow up and close in on lead generation. That leads to more sales. Plus it is personalized. It helps build personal connection with the customers.
Email Usage Is On The Rise
As much as social media is used, there is no doubting the fact that emails are a crucial part of everybody’s day. The number of people using emails is only going to keep on increasing. There is a more meaningful use involved with emails and that presents email marketers a unique opportunity to get a more focused attention from their target audience.
People are checking their emails at work, in the bed and even in their bathrooms. It’s safe to say that email marketing is not going to fall on deaf ears.
7 out of every 10 consumers who get promotional codes in their emails actually redeem the codes. It is a fact that people love getting discounts. Most of the time, people will buy something which they didn’t even really plan on just because of the discounts they can avail. It’s playing on basic human psyche and it works. What could be better than having 70 percent of the customers actually redeem the promo codes you’ve sent their way?
Email Marketing Is Effective
Contrary to what a lot of people might believe, a vast majority of all the online activity does not belong to social media. Email still holds that title. With all the algorithms at work on social media platforms working very hard to make it difficult for marketers to promote their products organically, it is not as effective to market using that channel as marketers would like it to be. Emails, however, are more likely to be received by the companies and opened up.
Are You Not Convinced?
Pretty surprising statistics, right? Email marketing is the singular most effective digital marketing method to date and the odds are that it will remain on top of the action for the time to come. We are not saying that email marketing is something you should abandon. We are only saying that it should remain an integral part of your overall digital marketing strategy because you will benefit a lot more from it than through any other medium.